Media trainers Petrina Wells and communication/speech coach Gerald August prepare chefs and executives for highly-coveted television and radio appearances.
Q: I’ve been in business a long time and am an expert. Why do I need media training?
While TV interviews appear relaxed, they are not natural settings or casual conversations. Rather, because they are practiced and polished, they “look” relaxed and spontaneous. We help you stay on message, speak in colorful sound bites and subtly promote your business.
Q: What should I expect from a training session?
- Help crafting and delivering your message
- Assist with speech clarity and pacing
- Help preparing for the interview using media prep sheet tailored to your goals
- Pointers for relating with the host and, if applicable, the audience
- Alert you to any special conditions of the studio
- Awareness of body language
- Review of appropriate clothing for TV
- Review of items to bring to the studio (displays, flowers, products, etc.)
- Instant “replay” of practice sessions to show you what to address during the training
- Collaborative work with your public relations team
- Feedback that is constructive and positive
- Most of all, you can expect us to help make the segment a fun, successful and positive experience
Q: How does the training session work?
We work at your location where we set up our cameras, lights and microphones. The first few run-throughs are not taped in order to gauge where training should focus. This also prepares the chef for the first taping and the instant replay. Together we determine what’s working and what changes to make. We then tape several more “takes” and do a “final” timed practice in 3 and 4 minute segments. We work as long as it takes to get it right and feel comfortable.
Q: What experience do Wells Marketing trainers have?
Many of Petrina Fisher Wells clients are restaurateurs, chefs, and wine & spirits companies as well as lawyers and corporate executives. Her background and experience includes serving as a corporate media spokesperson where she honed her skills as a trainer. Later she joined with executive communications trainer/coach Gerald August to provide media training to executives and chefs.
Gerald August has been conducting corporate communications training for 25 years. His clients include Fortune 500 companies from he has over 30 testimonials that demonstrate the benefits from his expert training.
Both Wells and August understand the client is entering a new realm and taking on added job responsibility; therefore their approach uses positive reinforcement, a lot of humor and fun.
In a nutshell, what you learn in a media training session:
- How to maintain energy
- How to seamlessly mention your restaurant or business during the segment
- How to work within a “timed” TV segment
- Practice working with a host who may need to rush the segment
- How to make it fun and be yourself!